IMPERFECTS // BRAND MARKETER

FREELANCE

In charge of ideation to execution of creative and marketing campaigns, including the creation of moodboards and content schedules. Works cross-functionally with Leadership, Marketing and Operations teams to tell the story behind new products, collaborations, and events. Develops a social content and posting cadence. Manages & incubates all social channels. Helps communicates design vision both internally and to clients, in visual and written form.

Blue baseball cap with yellow smiley face and lightning bolts, part of Imperfects brand, showcased on a webpage promoting hats for men and women, with additional images of hats and people wearing them.

EMAILS // ALL SEASONS

2023 - 2024

A collage of images related to surfing and ocean activities, including surfers riding waves, a sunset, and a person walking on a trail in nature.
Email newsletter promoting 4th of July sale with a vintage car interior, sale details, and a grid of various clothing and accessory images.
A mobile shopping webpage for Bone Canvas featuring menus for men and women, an image of a person with curly hair wearing a cap and a beige shirt, and a product description for the Cunningham Coat with images of the coat and a handwritten note.
A person wearing green exile scallop board shorts, standing outdoors with mountains and greenery in the background, promoting the Exodus Scallop Boardie product.
Advertisement poster for a July 4th sale with discounts up to 50%, featuring a vintage pickup truck, four different women in casual and stylish outfits, and a bold red "Shop the Sale" button.
A man wearing a black denim shirt with rolled-up sleeves, standing against a colorful abstract background.
Clothing and accessories arranged on a display and handheld items, including shirts, pants, jackets, hats, and a skateboard, with a promotional sign for Father's Day gifts offering free U.S. shipping on orders over $30.

SOCIAL MEDIA // ALL SEASONS

2023 - 2024

A man outdoors wearing a striped jacket and orange knit hat, standing in front of a rocky landscape.
Person dressed in indigo and hickory striped clothing with a matching hat, sitting on the ground next to a skateboard on a concrete surface, with white text overlay reading 'INDIGO HICKORY STRIPE WASHES'.
A man standing in front of an abstract painting background, wearing a denim jacket and jeans, looking to the side with one hand adjusting his collar.